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Viral Video Manifesto by The Coke and Mentos Guys

February 21, 2013 by ·

Authors: Stephen Voltz and Fritz Grobe Stars: ★★★★★ McGraw Hill226 pagesMarketing Summary: In 2006, Stephen and Fritz dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera and uploaded it. The video went viral (SUPER popular – fast) in a matter of hours and were on TV about it as… Read More »

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30 Days to Virtual Productivity Success by Gail Z. Martin

November 12, 2012 by ·

Stars: ★★★★★ Career Press (2012) Business 192 pages Summary: Laptops, smart phones, and tablet PCs have made today’s business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive, and focus on promoting your business. [This book] is the busy business owner’s guide for getting… Read More »

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Follow Me! Creating a Personal Brand With Twitter by Sarah-Jayne Gratton, @grattongirl #FollowMe

August 22, 2012 by ·

Stars: ★★★★★ John Wiley & Sons (2012)Social Media Marketing Summary: It’s not what you say to others that makes your brand successful. It’s what others say about you. And Twitter is where they’re talking. It’s where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles… Read More »

Filed Under: Blogging, Technology · Tagged With: , ,

Brandwashed by Martin Lindstrom

June 6, 2012 by ·

Stars:★★★★★ Summary: Martin Lindstrom reveals pervasive marketing practices used by some of the world’s largest companies to manipulate consumers, and argues that guerilla market techniques intentionally tap the public’s deepest fears, vulnerabilities and dreams. – source Crown Publishing (2011)– a division of Random House Quick Review: WOW I had no idea what I would learn… Read More »

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Pinterest for Dummies by Kelby Carr

May 18, 2012 by ·

Stars: ★★★★★ Wiley (2012)Pinterest is the hot new social network. I don’t know anyone who has started using Pinterest who has bad things to say about it. For those who are less tech-savvy, learning a new social network can be hard and no one makes new subjects easier to understand than the Dummies series. Pinterest… Read More »

Filed Under: Blogging · Tagged With: , , ,

The World According to Twitter by David Pogue

May 4, 2012 by ·

Stars: ★★★★☆ Thomas Allen & Sons (2009) Summary: The wit and wisdom of the Twittersphere captured in a hilarious, occasionally poignant, and often useful collection of hand-picked tweets. […] David Pogue has tapped into the brilliance of his half-million followers on Twitter by posting a different, thought-provoking question every night. […] Out of 25,000 tweets,… Read More »

Filed Under: Humour, Technology · Tagged With: ,

Write Like You Talk Only Better: Learn the Secrets to Pulling Ideas Out of Your Head and Onto the Page by Barb Sawyers

May 3, 2012 by ·

Stars: ★★★★★ Summary: What happens when you write like you talk – only better? You tap into the basics of conversation you’ve enjoyed since you were a kid. Your writing flows. You connect and make friends. You think about what matters. You go for your goals. – from back of book I love blogging but… Read More »

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