Craved: Marketing, Demystified

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A book review of Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand by Keli Hammond

A book review of Craved: Marketing, Demystified by Keli HammondStars: ***

B Classic, LLC (2019)
306 pages

Disclosure: I received a copy of this book in exchange for an honest review. This post contains affiliate links.

Summary: What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities? In CRAVED, Keli Hammond walks you through the ins and outs of building a brand that is not only noticed, but sought after and profitable. She uncovers the key elements needed to craft cohesive and clever marketing campaigns and demystifies they components needed to gain influence and be memorable. In this book, Hammond combines decades of award-winning industry knowledge with helpful stories and advice to that illustrate what not to do in brand building. She walks you through how to build a loyal tribe that advocates for you and endorses you. Because marketing rules change quickly, the things that worked five years ago are now outdated and old-fashioned. The guidance you get from CRAVED will help you elevate your profile, attract more people to you, monetize your influence, and set the stage for long-term profit for your brand or business. Whether you’re just starting out or you’ve been in for a while, this is the resource you need to help you you’re your entrepreneurial dreams a reality. Transform your life by strategically creating a brand people CRAVE.


Craved is a good introduction to marketing/branding for those who are building a brand for their start up company as well as for professional bloggers, aspiring influencers, content creators, creative directors and other small business owners. This is who the book was designed for and it ends up being a good intro book for those exact people.

The book’s section outline the process one takes to build a brand including Part 1 – Getting Your Mind Right, Part 2 – Set the Stage for Success, Part 3 – The Key Ingredients in the Secret-Sauce and Part 4 – Build Your Community.

I’ve read other books on marketing and branding and for a time experimented with what I’ve read. I eventually decided full on professional blogging wasn’t for me but I recognize the information contained in this book matches everything else I’ve read and is good advice.

In this book you will learn what branding and marketing are, how the consumer thinks and acts in today’s age, how you can figure out your identity as a person and a business and how to think ahead when planning for your business. You will learn to use storytelling, content marketing, social media, videos and email marketing to get yourself out there. Finally you will learn how to consider competition in relation to yourself and how to nurture your community so your brand grows.

There is a short section at the back where you can fill in your thoughts on what you’ve learned to help get a hold of where you are heading. If you want something more in-depth or already know the basics, you might want something a little heavier. If you are new to marketing or branding though, it’s a good intro.

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About Kathleen

I've been a nonfiction lover for as long as I can remember. I love children's nonfiction as well and love to share my knowledge and the books I gained them from, with the world. I wish more people would give nonfiction a chance.