Click: What Millions of People Are Doing Online and Why it Matters by Bill Tancer

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Stars: ****

Summary: Do we really understand ourselves? We are fascinated by polls and survey data about our responses to stimuli from the outside world, data can provide interesting insight into what compels or repels us. As the Internet becomes more ingrained in our lives, from reading the news, to communicating through email and social networks, to transacting online, the byproduct of our aggregate movements provides an even deeper insight into who we are.

Click is a book for one of these kind of people:

  • Those in Research.
  • Those in any business really
  • Those who like facts and stats

I’m in the third position. I find it very interesting what people search for online.

“Click, provides a behind the scenes view into the daily analysis we conduct on the Hitwise research team. With a sample of over ten million Internet users U.S. and twenty-five million worldwide, insights can be gleaned on the sites we collectively visit, what we search for and what that tells us about ourselves.”

The book reveals some very interesting patterns that no one could ever have guessed. In fact when shown the data, even the author had to figure out why it would be like it was. for example, searches for Prom Dresses is at it’s height during JANUARY! With proms in June, why would people be searching for dresses so early? You’ll have to read the book to find out for sure.

The book is full of graphs and stats, something that just totally interests me. I made the mistake of not keeping notes during reading so I don’t have as much to say as I’d normally have. It’s all search term data from Hitwise. I especially found the section entitled Web Who.0 very informative as it coveres Web 2.0 which is social media basically. I found the top “how to” queries and “why” queries (of the latter, Why is the sky blue” is the top search at all times except when Britney Spears shaved her head!)

For someone like me, it’s all just very interesting but to those in business, this book is more important. After tons of data, the last section is about why all this data can be helpful. Knowing what people want to know can be indispensible in a business.

Bill Tancer’s Website
Click on Goodreads (Bill Tancer is a GoodReads Author)

Other’s Reviews (not just from book blogs)

Deadly Technology
Presenting Lenore
Jenkin’s Law
The Betty and Book Chronicles

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About Kathleen

I've been a nonfiction lover for as long as I can remember. I love children's nonfiction as well and love to share my knowledge and the books I gained them from, with the world. I wish more people would give nonfiction a chance.